About

Market researcher by trade, maker and writer by nature.

For the past 3 years, I worked at Kantar, specializing in research and strategy across industries, from tech and finance to FMCG and beauty. I like understanding how people see the world, what shapes the choices they make, and the stories that sit underneath them — whether that means shaping a strategy, rethinking a product, or looking at things from a different angle.

Outside of research, I'm interested in fashion, culture, and making things; I read, sew, and write a Substack. This website is a collection of my research projects, ideas, and experiments.

I'm currently freelancing and open to research and strategy projects across industries.

Shanghai → London → Taipei